There are lots of places you could advertise, but there is only one Penguin.


If you’re looking to reach locals in the Wilmington area, then you should be telling your story on the radio station that locals have voted as their favorite for 15 years in a row – 98.3 The Penguin.

The Penguin is a Triple A station (Adult Album Alternative) that boasts an audience ratio of 50/50 men and women, with the majority of listeners being between the ages of 25-54. The station features a hand-curated music library with an extensive and eclectic mix of Rock, Folk, Americana, Bluegrass, and much more. The music is complemented on-air by in-depth local news reports from, the area’s leading digital news source.  This unique combination makes The Penguin the perfect daily companion for locals that love their community and appreciate good music.

If you’re interested in growing your business in the Wilmington area, we’d love to talk to you about promotional opportunities utilizing The Penguin,, and our country station (93.7 The Dude).

For more information, please email